It is 2018 and you may be wondering what is it that would affect your search engine rankings in a significant manner this year. Well, we would now attempt to explain the leading shifts and trends that are expected to happen in the domain of SEO (search engine optimization) in this year.
Top SEO trends in 2018
Greater importance of voice search and digital assistants
Voice search is being said to be the next big thing in SEO. There may be experts who may not be entirely convinced with such a statement but even they would not deny the fact that voice search is becoming popular and insanely so. There are some facts that need to be taken into account in this context seo.
40 percent of adults around the world conduct at least one voice search each day. From 2008 Google has seen a 3500 percent increase in its voice search volume. 20 percent of all searches on mobile devices are voice searches. This is the reason why if you are smart as an SEO person you would start to optimize your content keeping this future trend in mind.
Google’s Mobile = first Index
During 2017 Google declared that it would be switching over to a mobile-first index. In layman’s terms, this would mean that from now on Google would regard the mobile version of your site to be the actual or real version of your site. In fact, this will be applicable even if people search from a desktop. This is a sensible move in the sense that right now more than 60 percent of the users of Google are from mobile devices. One expects that it would only grow in the days to come. It is true that the index is yet to come online but it could arrive any day. This is why it is better to be prepared for the same.
It was in 2017 that Google proclaimed that RankBrain was going to be its 3rd major factor as far as ranking was concerned. In fact, ever since it was introduced RankBrain became the 3rd most significant signal that contributes to the outcome of a query that is searched. With Google refining its algorithm RankBrain is expected to be even more significant in 2018. Now, you may be asking what RankBrain is and how are the ways in which you would be able to optimize the same. Well, RankBrain is a machine learning system that is supposed to help Google sort out the various search results. It basically measures how users are interacting with the search results and then it ranks them in accordance with those measurements.
It is basically focusing on two main things – how long you are spending on a page or the dwell time, and the percentage of people that are clicking on your result or the click-through rate.
Featured snippets, and Quick Answers
As far as SEO right now is concerned featured snippets are a hot topic. With every passing day, we see the number of such snippets appearing in various search queries to be only growing. The main reason for this is the fact that Google is always trying to provide its user’s answers within a really short span of time. Recently Ahrefs has come up with a study whereby it has become clear a lot more people are using these snippets and they are fast accounting for a much bigger slice of the click share. In fact, it has been seen that when a search query has featured snippets the click-through rate (CTR) for the top organic result for that particular search query falls below 20 percent. When there is no such snippet the CTR goes up to 26 percent.
It is estimated that around 51 percent of the inbound website traffic that your website gets is from organic search. This is the reason why it is important that you stay aware of the latest developments in this regard. Google Quick Answers is basically a highly visible text snippet answers and link that is featured right there on the top portion of Google SERPs. It is being said that they can give your organic traffic a significant boost, to put it mildly. Quick Answers feature in around 40 percent for certain kinds of queries. If your page has a Quick Answer box and ranked result it would do much better than one that just has a high ranking result. The click-through traffic that originates by way of Quick Answers can create greater conversions and revenue on your site. If your site has not made it to the top of the SERP Quick Answers can help you get a lot of traffic.